Intelligence & Analysis

Media technology insights.

Strategic analysis on media technology, audience data and the evolving economics of digital publishing — from the DolphX network.

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How Proprietary First-Party Data Is Reshaping Media Monetisation in 2026
Data StrategyMarch 10, 2026 · 14 min read

How Proprietary First-Party Data Is Reshaping Media Monetisation in 2026

Third-party cookies are dead. The media companies that built first-party data infrastructure are now pulling ahead — dramatically. Here is how the landscape is shifting and what it means for publishers, brands and investors.

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Featured

Latest Articles

9 articles
The Economics of Owned Media: Why Publishers Outperform Agencies Over Time
Media Economics
10 min read
01March 6, 2026

The Economics of Owned Media: Why Publishers Outperform Agencies Over Time

Building a media asset versus renting attention — the compounding advantage of audience ownership explained through 5 years of DolphX network data.

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Sports Media in 2026: Fragmentation, Streaming Rights and the Data Opportunity
Sports Media
8 min read
02March 3, 2026

Sports Media in 2026: Fragmentation, Streaming Rights and the Data Opportunity

The sports media landscape is more fragmented than ever. For data-forward companies operating at scale, that fragmentation is the structural opportunity.

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AI-Powered Audience Intelligence: The Most Undervalued Asset in European Media
AI & Data
7 min read
03Feb 27, 2026

AI-Powered Audience Intelligence: The Most Undervalued Asset in European Media

First-party audience data is the most strategically valuable — and most underutilised — asset in European digital publishing. Here is how to monetise it correctly.

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Programmatic vs. Direct: Why Premium Publishers Are Walking Away from Open Exchanges
Monetisation
9 min read
04Feb 20, 2026

Programmatic vs. Direct: Why Premium Publishers Are Walking Away from Open Exchanges

Open programmatic exchanges drove revenue for years. Now the best publishers are reverting to direct deals — with better margins and stronger audience relationships.

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Building the Right Media Tech Stack in 2026: Own vs. Licence
Technology
11 min read
05Feb 14, 2026

Building the Right Media Tech Stack in 2026: Own vs. Licence

A practical guide to technology decisions for media companies: from CMS architecture and analytics infrastructure to data clean rooms and consent management.

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Turkey's Digital Media Market: Scale, Speed and the Istanbul Advantage
Market Intelligence
9 min read
06Feb 7, 2026

Turkey's Digital Media Market: Scale, Speed and the Istanbul Advantage

With 90 million connected users and one of Europe's fastest-growing digital advertising markets, Turkey offers structural advantages for media-first brands willing to commit.

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CRM Automation ROI: What High-Performing Enterprise Teams Actually Measure
Automation
7 min read
07Jan 30, 2026

CRM Automation ROI: What High-Performing Enterprise Teams Actually Measure

Vanity metrics are out. Here is what the best automation teams track — and how they structure attribution to prove real pipeline impact to the board.

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Conversion Engineering vs. Growth Hacking: The Enterprise Distinction
Consulting
6 min read
08Jan 23, 2026

Conversion Engineering vs. Growth Hacking: The Enterprise Distinction

Growth hacking optimises for noise. Conversion engineering optimises for revenue with reproducible systems. Why the difference matters for institutional brands.

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Sponsored Editorial at Scale: Attribution Models That Actually Work
Media Distribution
8 min read
09Jan 17, 2026

Sponsored Editorial at Scale: Attribution Models That Actually Work

Native content is the most resilient format in the post-cookie world — but only if you can prove it. A walkthrough of the attribution stack DolphX uses across 40+ properties.

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