Intelligence & Analysis
Media technology insights.
Strategic analysis on media technology, audience data and the evolving economics of digital publishing — from the DolphX network.
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How Proprietary First-Party Data Is Reshaping Media Monetisation in 2026
Third-party cookies are dead. The media companies that built first-party data infrastructure are now pulling ahead — dramatically. Here is how the landscape is shifting and what it means for publishers, brands and investors.
Latest Articles
The Economics of Owned Media: Why Media Companies Outperform Agencies Over Time
Building a media asset versus renting attention. The compounding advantage of audience ownership explained through 5 years of DolphX network data.
Sports Media in 2026: Fragmentation, Streaming Rights and the Data Opportunity
The sports media landscape is more fragmented than ever. For data-forward companies, that fragmentation is the opportunity.
AI-Powered Audience Data: The Most Undervalued Asset in European Media
First-party audience data is the most strategically valuable — and most underutilised — asset in European digital publishing.
Programmatic vs. Direct: Why Premium Publishers Are Pulling Back from Open Exchanges
Open programmatic exchanges drove revenue for years. Now the best publishers are reverting to direct deals — with better margins.
Building a Media Technology Stack in 2026: What to Own and What to Licence
A practical guide to technology decisions for media companies: from CMS selection to analytics infrastructure to data clean rooms.
Content Velocity and Editorial Standards: Can You Have Both?
High-frequency publishing at editorial quality is the hardest operating challenge in modern media. Here is how DolphX manages it.
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