Automation & SaaS

Custom automation and mini-SaaS platforms.

CRM workflows, lead nurturing, scoring engines and personalised marketing tools — built to industrialise your acquisition and retention.

Sub-Services

What we deliver.

01CRM Workflow Design

60%time saved

End-to-end CRM workflow architecture — from lead capture to closed deal. We design, build and integrate pipelines that eliminate manual steps and keep your sales team focused on revenue.

Pipeline architectureCRM integrationTrigger-based workflowsData hygiene automation

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02Lead Nurturing Sequences→

Automated email and multi-channel sequences that move prospects through your funnel. Personalised content, behaviour-triggered sends and dynamic segmentation — configured for compliance and deliverability.

Email sequence designMulti-channel nurturingBehavioural triggersDeliverability optimisation

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03Lead Scoring & Qualification→

Scoring models that rank prospects by intent and fit. We build qualification frameworks that route hot leads to sales and cold leads to nurture — automatically, in real time.

Scoring model designIntent-based rankingAutomated routingScore calibration

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04Custom Mini-SaaS Platforms→

Personalised marketing tools built for your specific use case. Client portals, reporting dashboards, ROI calculators, booking engines — lightweight SaaS products that add value and lock in retention.

Client portalsReporting dashboardsROI calculatorsBooking & scheduling tools

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05Reporting Automation→

Automated reporting that pulls data from every channel into one view. Weekly performance summaries, campaign attribution and executive dashboards — delivered without manual effort.

Multi-source data aggregationAutomated report generationExecutive dashboardsAttribution tracking

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How it works

From mapping to scale in three phases.

Map & scope

We audit your current marketing stack, map existing workflows and identify automation opportunities. You get a clear scope document with priorities, dependencies and timelines.

Build & integrate

We design and deploy the workflows, sequences and platforms — integrated with your CRM, email and analytics tools. Everything is tested end-to-end before launch.

Optimise & scale

Post-launch monitoring, A/B testing and iterative improvements. We refine scoring models, tune sequences and scale what works — with regular performance reviews.

Ideal for

Built for teams ready to automate.

Sales and revenue teams

Automated pipelines and scoring that deliver qualified leads directly to your CRM. Less manual work, more closed deals.

Marketing operations

Scalable workflows and reporting that eliminate spreadsheet chaos. One system, automated end-to-end, integrated with your stack.

SaaS founders and product teams

Custom mini-SaaS tools and client-facing platforms that add product value and create stickiness — without building from scratch.

Frequently asked questions

Automation & SaaS Marketing.

We work with all major CRMs (HubSpot, Salesforce, Pipedrive), email platforms (Mailchimp, SendGrid, Brevo), analytics tools and custom APIs. We adapt to your existing stack rather than forcing a migration.

A lightweight, purpose-built web application tailored to your specific business need — client portals, ROI calculators, booking tools, reporting dashboards. They're faster and cheaper to build than full SaaS products, but deliver immediate operational value.

Simple workflow automations take 1–2 weeks. Full CRM integrations and mini-SaaS builds typically take 4–8 weeks from scoping to launch. We provide clear timelines and milestones upfront.

Yes. We offer maintenance retainers that include monitoring, optimisation, A/B testing and feature iterations. Most clients start with a build phase and transition to an ongoing support agreement.

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