AI & Data

AI-powered data intelligence from our media network.

Predictive modelling, behavioural segmentation and intent signals — built on first-party data we collect ourselves. Structured for activation and GDPR-compliant monetisation.

Sub-Services

What we deliver.

01Predictive Modelling

3.2×prediction accuracy

Machine learning models trained on real editorial behaviour from our media network. We forecast audience intent, campaign performance and conversion probability — giving you a planning advantage over competitors relying on third-party proxies.

Intent forecastingCampaign performance modelsConversion probabilityChurn prediction

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02Behavioural Segmentation→

Audience segments built from actual reading behaviour, content affinity and engagement depth — not declared demographics. Segments are continuously refreshed and sized for activation across any channel.

Content affinity mappingEngagement scoringDynamic segment updatesCross-vertical profiling

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03Intent Signal Extraction→

We identify purchase, research and decision-making signals from editorial consumption patterns. These signals feed directly into your targeting, personalisation and sales prioritisation workflows.

Purchase intent signalsResearch behaviour trackingDecision-stage mappingReal-time signal feeds

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04Data Monetisation→

Structured revenue from your audience data through privacy-compliant licensing, audience extension partnerships and monetisation architecture. We help media companies and publishers unlock the commercial value of their first-party data.

Data licensing structuresAudience extension partnershipsRevenue modellingMonetisation architecture

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05GDPR Compliance & Licensing→

End-to-end compliance frameworks for data collection, storage, processing and licensing. Consent management, data processing agreements and audit-ready documentation — built for European regulatory standards.

Consent managementData processing agreementsAudit-ready documentationCross-border compliance

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How it works

From raw data to commercial intelligence.

Data collection & audit

We assess your existing data assets and connect them to our proprietary first-party data layer. Gaps are identified, collection mechanisms are deployed and compliance is verified.

AI modelling & segmentation

Machine learning models are trained on combined data sets. We build predictive models, define audience segments and extract intent signals tailored to your commercial objectives.

Activation & licensing

Segments and signals are packaged for activation — CRM integration, programmatic targeting, or structured data licensing. Ongoing model refinement ensures accuracy improves over time.

Ideal for

Built for teams who need real audience data.

Media companies and publishers

Unlock commercial value from your editorial audience. We build the data infrastructure, models and licensing frameworks that turn readers into a revenue stream.

Data and analytics teams

Enrich your existing data with first-party behavioural signals from our media network. Predictive models and segments ready for integration with your stack.

Investors and institutional clients

Alternative data signals derived from real editorial consumption. Structured for investment research, market intelligence and competitive analysis.

Frequently asked questions

AI & Data.

All data is collected from our proprietary network of media properties — editorial sites we own and operate across sport, finance and technology verticals. Data is consent-based and GDPR-compliant.

Yes. We support programmatic activation, CRM integration and clean-room environments. Segments are delivered in standard formats with full documentation. We work with your team to ensure correct taxonomy and compliance.

Our data is first-party — collected directly from reader behaviour on properties we own. It is not modelled, inferred or aggregated from cookies. This means higher accuracy, full consent chains and no dependency on third-party identifiers.

We are fully GDPR-compliant with consent management, data processing agreements and audit-ready documentation. We also support CCPA requirements for clients operating in the US market.

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