AI Health & Wellness
AI wellness onboarding for goals, health signals and daily actions.
A small health AI use case for converting complex wellness data into calm onboarding, personalised action plans and retention-focused product analytics.
Public Context
Early-stage startup team under 100 employees
Vitalify is an Istanbul-based AI health and wellness product founded by ITU graduates, built around early detection, personal goals and sustainable daily actions.
The Challenge
What needed to work.
Consumer health products need trust and simplicity. Users may have labs, wearable data, goals and symptoms, but onboarding fails if the experience feels clinical, confusing or too heavy.
Design an onboarding journey that captures goals, lifestyle inputs, available health data and consent without overwhelming the user.
Define AI-assisted segmentation for wellness goals such as energy, sleep, metabolic health and habit formation.
Build product analytics around activation, recommendation engagement and recurring check-in behaviour.
Deliverables
- →Wellness onboarding flow
- →Consent and data-input architecture
- →Goal-based user segmentation
- →Recommendation engagement dashboard
- →Lifecycle email and notification logic
Operational Outcomes
- →A clearer first-session experience for health-conscious users.
- →Better visibility into which goals and recommendations drive continued use.
- →A privacy-first data structure for future AI health features.
- →A stronger foundation for B2C growth and B2B pilot reporting.
Next step: Connect onboarding segments to personalised content, habit loops and clinical-partner reporting.
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