Insurtech
Embedded insurance partner funnel for ecommerce integrations.
A small insurtech use case for turning ecommerce partnership demand into API demos, integration readiness checks and broker-carrier workflow visibility.
Public Context
Startup team under 100 employees
Tamamliyo is an Istanbul-based insurtech founded in 2022, focused on no-code embedded insurance integration for digital businesses and ecommerce companies.
The Challenge
What needed to work.
Embedded insurance requires education before conversion. Ecommerce teams need to understand the product, technical requirements, insurance partner fit and implementation effort before they book a serious integration conversation.
Create a partner acquisition journey around ecommerce platform type, insurance category, API readiness and monthly order volume.
Build a lightweight integration-readiness assessment that routes prospects to demo, nurture or partner review workflows.
Use business and ecommerce media content to explain embedded insurance without turning the offer into generic lead generation.
Deliverables
- →Partner acquisition landing pages
- →Integration-readiness calculator
- →Demo booking workflow
- →CRM qualification stages
- →Ecommerce media content plan
Operational Outcomes
- →Clearer qualification before sales or technical discovery calls.
- →Better separation between curious merchants and integration-ready ecommerce partners.
- →A repeatable education funnel for embedded insurance categories.
- →More useful CRM context for partnership and product teams.
Next step: Add partner lifecycle reporting from first demo to signed integration and live insurance product.
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