Retail & Ecommerce
Retail campaign command center for ecommerce, CRM and stores.
A retail use case for coordinating campaign planning, loyalty audiences, ecommerce signals and store-level reporting around seasonal launches.
Public Context
Mavi is a denim and lifestyle retail brand with stores, ecommerce and recurring campaign moments across Turkey and international markets.
The Challenge
What needed to work.
Retail campaigns involve product teams, ecommerce, CRM, media and stores. Without one command center, launch signals and customer behaviour can remain split across reports.
Map the campaign operating rhythm from product launch calendar to ecommerce traffic, CRM activation and store feedback.
Build a dashboard that groups campaign performance by product category, customer segment, channel and region.
Add audience intelligence to identify repeat purchase, browsing interest and campaign fatigue patterns.
Deliverables
- →Campaign planning dashboard
- →CRM segment views
- →Ecommerce signal reporting
- →Store feedback workflow
- →Launch performance summary
Operational Outcomes
- →One operating view for campaign teams.
- →Clearer connection between audience segments and product launches.
- →Faster readouts on which messages, categories and regions need optimisation.
- →A reusable command center for seasonal drops and loyalty campaigns.
Next step: Connect product-level campaign insights to personalised CRM journeys and media planning.
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