Health Tourism & Aesthetics
International patient intake, booking and follow-up automation.
A health tourism growth system that connects multilingual lead capture, consultation booking, patient qualification and post-consultation follow-up in one operational flow.
Public Context
Esteworld is a Turkish aesthetics and hair-transplant brand serving domestic and international patients across high-consideration treatment journeys.
The Challenge
What needed to work.
International patient demand needs fast qualification, clear treatment information and reliable follow-up. When inquiries arrive from different countries and languages, sales and care teams need one source of truth.
Structure the intake journey around language, treatment interest, travel readiness, medical notes and preferred consultation channel.
Connect landing pages, WhatsApp/contact forms, booking slots and CRM stages into a single patient pipeline.
Create content and distribution paths that explain treatment categories while routing qualified inquiries to the right team.
Deliverables
- →Multilingual patient intake flow
- →Consultation booking system
- →Treatment-interest segmentation
- →Sales follow-up automation
- →Editorial and paid-media landing pages
Operational Outcomes
- →Faster response to international inquiries.
- →Clearer segmentation between research-stage and consultation-ready patients.
- →More consistent follow-up across languages and treatment categories.
- →A scalable patient acquisition system for new markets and campaigns.
Next step: Add patient journey dashboards for consultation attendance, treatment interest and country-level demand.
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